Illustration for local retail website
Kreative Lane is a website dedicated to the shop local movement. Their aim is to provide a directory of makers and service providers based in each community.
The illustration was created as a feature image on their website to suggests a friendly downtown atmosphere filled with shops owned by members of the community. A winter version* of the illustration was created to be used on social media through the colder months.
*winter version included the addition of stock image elements (cars and people) in the interest of budget